Lead Narrative Designer Goodville AG
Goodville – farm game for emotional well-being.
2024-till now
- Lead and mentor the Narrative Design team, ensuring quality and consistency.
- Coordinate narrative work across teams, aligning priorities, timelines, and production needs.
- Develop concepts, synopses, dialogues, and in-game scenes integrated into gameplay.
- Build and maintain narrative documentation, including style guides and workflows.
- Wrote and shipped 6 full-scale story-driven live events for a mobile farming game.
- Create and oversee marketing creative scripts, guide scriptwriters, and collaborate with the marketing team to develop ad concepts and narrative-driven promotional content.
Creative Marketing & Ad Scripts
- Worked closely with the marketing team on video ad creatives.
- Brainstormed concepts and themes, wrote detailed second-by-second scripts, and adapted ideas based on performance insights from marketing.
- Monitored social media trends and analyzed competitors’ creatives to identify effective hooks, formats, and new concepts for future campaigns.